The Journey of ASEAN Flavours," held on April 9-10, 2025 in Bangkok and Nakhon Pathom provinces, brought together influencers and media from the 10 ASEAN member countries and Timor-Leste. The project aimed to promote the unique food cultures of ASEAN as part of the region’s cultural identity to enhance its recognition on the international stage. On April 9, participants traveled to Nakhon Pathom Province to take part in activities at Ban Hua Ao Learning Center. where they collected vegetables and fruits to be used in the afternoon cooking session. The day continued with an insightful lecture about the challenges and opportunities in developing a sustainable food system. Then participants joined the interactive activity “Cook, Snap, & Slay: ASEAN Bites for a Better World”, a cooking class on how to make Thai green chicken curry and young coconut sago. Following that was “ASEAN on the Rise: Serving Up World-Class Flavours”, they learned how to create promotional food content through creative video production. To wrap up the day, participants enjoyed a special dinner with a scenic view of Wat Arun Ratchawararam. The evening concluded with the announcement of winners from the team cooking competition. On April 10, participants visited the Talad Noi Museum to explore the rich history and culinary heritage of the Talad Noi community. They then enjoyed a unique dining experience - Thai bus food that combines city sightseeing with delicious cuisine served on a moving bus. They continued to Song Wad Road, a vibrant hub of food and culture, where participants had the opportunity to immerse themselves in local flavors and traditions. This visit marked the final experience of The Journey of ASEAN Flavours, leaving participants with lasting memories of the region’s diverse culinary landscape.